Jane Goodall takes on a brand new animal in a surprising new campaign

Jane Goodall is known as one of the world’s foremost experts on chimpanzees. It started when Goodall went to Tanzania’s Gombe National Park in 1960 at the age of 26 to observe and immerse himself in the life of chimpanzees. Her work there changed how the world understood the species, per BBC† She was the one who discovered that they ate meat, fought wars, had close family ties; one of her greatest discoveries was that chimpanzees make and use tools, which scientists have called “one of the great achievements of 20th-century science.” the guard† In addition to years of field research, Goodall is also an activist, who founded the Jane Goodall Institute that helps protect chimpanzees and their habitat and provides education opportunities for women and girls, through Jane Goodall Institutegoodall has written a number of books, holds dozens of honorary degrees and a range of awards, including Dame of the British Empire. In short, she’s a pretty big deal. How many other primatologists are there who can immediately recognize so many people?

That’s why it’s a little surprising to see her pop up in an Australian ad campaign for, of all things, underwear.

Jane Goodall wants us to make the world a better place

The advertisement for the Australian company Boody shows models clad in underwear alongside primatologist Jane Goodall. Goodall also narrates the commercial with the message, “It’s a big job to make our world a better place, but for starters? Well, that’s as easy as changing your underwear.” It’s pretty safe to say that Goodall didn’t do the commercial because she needs some extra cash. So why did she do it? It all depends on the company itself. Bodyy makes their underwear and clothing from organic bamboo – which is sustainable and helps remove carbon from the atmosphere – and the process used to make the underwear reduces waste and is done without toxic chemicals, per boody† That dedication to the planet by making sustainable clothing fits perfectly with the Goodall brand, so maybe it’s not such a surprise to see her in the ad after all.

She did get paid, but the money went straight to the Jane Goodall Institute, according to… the guard† And it turns out she wasn’t actually standing next to the nearly naked models; Goodall filmed her role in front of a green screen in London. And while she wasn’t stripped down to her unnameable, Goodall was wearing a Boody turtleneck sweater, according to The Guardian.

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