Fans can’t stop talking about Goop’s latest product for all the wrong reasons

Considering how much bad press Gwyneth Paltrow’s company Goop gets, it’s a wonder they’ve survived. At this point, Goop has become synonymous with the blink of an eye for many who view it as an overpriced, gimmicky lifestyle brand.

It’s hard to keep track of how many products the brand has advocated and released that went viral for the wrong reasons. Of course the “this smells like my vagina candle” is way above the rest, per Healthy† Not to mention the advice the Goop brand gives its followers, either through their Netflix series “The Goop Lab” or their online blog, which sends most medical professionals into a frenzy, according to the cut

At this point, it’s safe to assume that if Paltrow’s Goop is in the news, it has a lot to do with fan reaction. After recommending everything from bee venom therapy to $15,000 adult toys, the only way Goop is shocking people right now is by continuing to outdo themselves and leave the public stunned, per Good housekeeping

Given their unique take on self-care, it can be pretty hard to decipher the code whether they’re serious about pulling our leg — or telling us pulling our legs can help our gut health. So when Goop tried to have a little fun to raise awareness about a serious topic, it’s no wonder it ended badly.

Goop was actually joking once

Scrolling through social media and encountering a crazy Goop product launch has become the norm. And yet they still managed to induce a few double takes when they did Instagram to announce their brand new luxury diaper. The G. brand diaper was aesthetically photographed surrounded by flowers a la Goop and described as a “new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotionally cleansing properties.”

Of course the internet was on fire. No one could believe his eyes, or that $120 price for a pack of 12 diapers. However, this is Goop we’re talking about. Well, it turns out the answer to that “are they kidding” Goop-induced question for once was yes.

vice revealed a day in advance that the product was indeed a stunt. His goal? To raise awareness and “expose the ridiculousness of taxing diapers as a luxury product,” the press release said. Shortly after Vice broke the story, Gwyneth Paltrow shared a video on the Goop Instagram account explaining how the stunt was intended to spark anger while also encouraging followers to donate to @baby2baby, an organization that helps provide essential baby supplies to the underprivileged.

Given how outrageous most of the Goop product releases were, the joke didn’t quite hit the mark. At the end of the day, it was a great message and undeniably heightened awareness about the unacceptable strain on such an essential item as diapers. Perhaps this would have worked more smoothly, though, coming from a brand considered less problematic than Goop.

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